About the Topic

Since mobile phones are now ubiquitous in our lives, mobile is taking the place of social media as the newest unexplored territory of marketing. With so many opportunities to engage new audiences, are you ready to go mobile? Join Microsoft’s Kelly Soligon and T-Mobile’s Ryan Butz in an interactive discussion of how their companies are succeeding in the mobile marketing wilderness, moderated by Wunderman’s Hillary Miller. Discover why mobile belongs in your marketing plan—yes, even in your industry. Find out how to begin adding mobile elements to your campaigns, plus see how to bring mobile and social networks together for big audience impact. Join us for this revealing look at all that lies ahead in mobile marketing.

What's In It for You?

Ryan Butz, Hillary Miller and Kelly Soligon will share:

• Practical steps for getting started on adding mobile to your marketing program
• Insiders’ knowledge of the mobile marketing ecosystem
• How T-Mobile and Microsoft tackle mobile to build their brands, drive revenue and demonstrate ROI
• Learnings from the Haiti relief effort on the power of mobile cause-marketing

About the Speaker(s)

Ryan Butz is the Director of Customer Marketing Strategy at T-Mobile

Hillary Miller is the Global Strategic Services Director at Wunderman.

Kelly Soligon is the Director of Integrated Marketing at Microsoft.