About the Topic

It isn’t easy to reach a B2B audience these days when so many companies are foregoing traditional media. Join Jerry Hayek, Group Marketing Manager at Microsoft, and Brian Donaldson, Group Account Director at Wunderman, to discover how they were able to successfully “Reach the Unreachables” with a powerful B2B campaign focused on online, social and mobile. In this special presentation, you’ll hear how Brian and Jerry launched Microsoft Office 2010 and SharePoint 2010 to this challenging audience—and learn how you can create interest, demonstrate relevancy and identify with this audience.

What's In It for You?

Brian Donaldson of Wunderman and Jerry Hayek of Microsoft will share:

• How to set expectations and measure the impact of social media initiatives.
• Lessons you can’t learn unless you jump off the cliff (though it helps to talk to someone who jumped before.)
• What worked in the product launches, what didn’t and how to define success.

About the Speaker(s)

As Group Marketing Manager at Microsoft, Jerry Hayek leads teams to develop and implement marketing communications for Information Worker product solutions. Brian Donaldson is a Group Account Director at Wunderman overseeing the Microsoft Information Worker and Dynamics business.